Cassper Nyavest, the South African rapper has had a really flourishing career and has just capped it up by signing a contract with Universal. It was reported by several media bodies that Cassper’s label, Family Tree, recently signed a partnership deal with Universal Music Group. With this deal, Nyovest’s new album will be released and distributed by Universal Music.
IOL quotes Casper as saying, “It shows what I have built has value. I sat with one of my business mentors – this billionaire dude – and initially, I wanted him to invest into my company and he said the whole thing of owning 100% of a company sounds like a great idea, but sometimes you have to build it till it’s worth something and then sell a bit of it. So how I looked at it is I have built Family Tree, and for me to grow, I have to share a percentage of it.”
This is another win for independent musicians. There’s a lot I’m going to teach through the partnership. Still own a 100 percent of my Label and a 100 percent of My Masters. This is a new business module and if you know me as a businessman you know It’s the BAG!!! Secure the BAG! https://t.co/Kwp6KWIfaZ
— R.M Phoolo (@CassperNyovest) November 15, 2018
In addition he made it clear that no other artist under the Family Tree label was under obligation to work with Universal Music Group. Cassper took the opportunity to announce the title of his upcoming album, he called it “Sweet & Short.” The album is expected to drop on December 1, Cassper will however release a single off the album this Friday.
The new album is expected to be highly influenced by Kwaito which has been evident in his last two singles, “Gets Getsa 2.0” and “Hase Mo States.”